A word of advice...

If you ever hire a graphic designer for the purpose of making an advertisement for the newspaper, give them the exact measurements of the space you have reserved. (It’s unfortunately not just a matter of copy & pasting text from a word document.)

Even if your graphic designer already made one advertisement for one newspaper, you’ll STILL have to give them the exact measurements for newspaper number 2 of a different type. This is because all newspapers have different sizes reserved for their advertisements. They ALSO have different size columns.

“So it fits in the newspaper” is not an accurate size, by the way. It’s like saying you want a boat that can go on the water. It doesn’t help. All boats go on water, and newspaper advertisements obviously fit in newspapers.

Second of all, try to give them the assignment with a deadline that is preferably not just a couple of hours long. Please give them one day to work on it and then one more day for you to make all the changes you will probably desire when you see the proposition.

Third of all, try to put an absolutely minimal amount of text in the document! Continually shrinking the font size so it will fit only works up to a certain point! After that, it becomes illegible. Newspaper prints are not the same as what comes out of your printer. Everything has to be extremely clear and legible to begin with, or you’ve just paid for a very expensive ad that no one can read!

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